Matt Smith, lead embalmer and consultant for Frigid Fluid Co., explains how simply using Frigid-brand embalming fluids can make you a better embalmer. We understand that embalming is an art form and we appreciate the complex nature of your work. Our goal is to assist you in capitalizing on your expert knowledge of the art of embalming by producing products that make it as easy as possible for you to please your customers with the results you provide.